Bill bored

Occupying the passenger seat of any car driving Illinois highways offers the joy of billboard watching. Kareoke radio solos aside, it’s the only joy to be had traveling our flatbread terrain.

El Cortez Mexican Restaurant! Simply the Best!

We are HIP HOP! University of St. Francis!!

4 MEALS! UNDER 4 dollars!!!

Free EYE exam!!!

A MODERN hospital, close to home!

NOW OPEN: Affordable, assisted-style living!!

Chicken Basket! Race Karts! Best Western Ahead! FIRESTONE!!

I like that nobody strategized this. Nobody crafted my experience based on focus groups or brand recognition. Billboards are random stabs at my base consumer instincts and thus retain a small element of surprise. They also are brief.

Advertisements

About Mrs. Fitz

Hello! I'm Michele Fitzpatrick, a Chicago writer. Like our town, a work in progress. As a journalist, teacher and writing coach I think all of us live our stories and sharing them creates moments that remind us we're connected. And that is enough.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s