Bland brand

I love to shop, except when I need something. Then, it is my sincere hope that the item will be where it is supposed to be inside the store.

This is no longer true in shops that sell clothing and cosmetics, two products I require sometimes. I recall when dresses once hung in one chunk of the store, blouses somewhere else. Bubble bath was in the bubble bath aisle. Nail polish remover was next to nail polish, since polish must be removed after you try radical red on your nails and it looks stupid.

Who decided to lump all manner of stuff under brand names and clump the lumps all over the retail space? I do not wish to peruse JUICY or RALPH LAUREN or COTE D’AZUR. I want a thing, an item, a product, not a brand.

About Mrs. Fitz

Hello! I'm Michele Fitzpatrick, a Chicago writer. Like our town, a work in progress. As a journalist, teacher and writing coach I think all of us live our stories and sharing them creates moments that remind us we're connected. And that is enough.
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