It would be good if we made three distinctions so we don’t get mixed up when we create, receive, critique, share and respond to information.

Media is a collective word to describe tools that deliver information to people.

Format is a collective word to describe in what form information is delivered.

Ethics is a collective word to describe values that direct how people act and react.

Some examples of media are tweets, text, television, radio, blog, newpaper, cinema, books, ads, broadcasts, pamplets, theater, magazines, Webcast, presentarion, report, letter, facebook, Web sites, marketing material, press conference, sermon, speech, debate, among others.

Some examples of format are newscast, opinion, critique, observation, rebuttal, feature, alert, analysis, satire, monologue, commentary, rant, synthesis, elegy, travelogue, review, essay, song, poem, novel, memo, propoganda, ode, argument, screenplay, myth, epic, investigation, comedy, sitcom, announcement, among others.

Some examples of values are integrity, duty, fairness, responsibility, courtesy, honesty, kindness, loyalty, respect, generosity, courage, strength, humility, acceptance, discretion, dignity, justice, discernment, self-control, open-mindedness, ambition, perseverance, competition, prosperity, among others.

No media, no form of expression and no ethical value can be an enemy. Only we the people can do that.