Sales at the 85-year-old Danish LEGO Company recently dipped 5%. Some folks conjecture children now prefer video-digital-electronic anything rather than  individual blocks that offer freedom to make whatever it is they wish to make.

It is possible the company now will re-evaluate their business approach to making LEGOs, which includes the following:

1. Be inspired by the simple Danish phrase “Leg godt” (in English, “play well.”)
2. Make it indestructible so buyers need not replace broken ones.
3. Design it so each new set works very nicely with existing ones.
4. Never disparage copycat blocks even if they are inferior.
5. Include genius instructions so anybody can successfully build without needing to purchase how-to add ons.
6. Do not link LEGO to any celebrity merely to cross-sell other stuff.
7. Be a friend to little hands by making big blocks for early motor skills and adding smaller blocks later to let a child feel very smart indeed.
8. Keep the price in the moderate range and offer enough sizes so most children can have some.
9. Remain whimsical while adapting LEGO to developing trends (space shuttle, jungle expeditions, superheroes).
10. Stick to the vision that…”it is not just about the products. it is about realising human possibility.”

I hope the company will not alter its business approach. I just wish they made LEGOs for grownups.